Copywriter based in Los Angeles. Currently working freelance and open to new opportunities.
Intro
Welcome to my creative portfolio! My name is Joe Dwyer. I am known for my dedication to producing high quality work and my ability to effectively convey a desired mood or message through myriad print and digital formats. My experience includes advertising, blogging, press releases, email blasts, product packaging, online product descriptions, SEO optimization, sell sheets, memos and more.
(2014 - Present)
Work
For nearly a decade now, I have worked as a copywriter in a variety of contexts for businesses of various sizes and industries, in addition to freelance work. My writing is both informed and empowered by my natural curiousity and undying thirst for the new and interesting. From real estate and consumer packaged goods to premium automotive exhaust products, I’ve continually demonstrated my ability to adapt and expand my skillset to meet the particular needs of new and exciting products and industries. I’m perfectly comfortable at applying my creative capacities to the particular needs of your enterprise.
Blogs
Click the images above for links to each of these blogs. Click here to check out out all the blogs I wrote for MagnaFlow from November 2020 through July 2023.
Website Copy
Gift with purchase announcement and product display page copy.
Product Descriptions
Product Packaging
The product manager for Little Twig asked me to help her come up with names and descriptive copy for some baby care travel gift sets. Each set includes a unique name based on the scent and contents of the set, as well as a cute little description to go along with it. Click on the images for a closer look.
Press Releases
MagnaFlow hosted the global premier of The Kevin Hart Collection at SEMA 2022. I was responsible for coming up with a press release to announce the collaboration.
A testing firm put B&N All Natural Goat Milk Soap up against the leading competitor (Tide). I was tasked with announcing the results via a press release. (Click Image to Enlarge)
Sell Sheets
One of our sales people requested a sell sheet to market some of our products that have features known to calm down kids who have sensory processing issues. The goal was to point out the soothing properties that these products have due to their unique aromatic and textural properties. (Click Image to Enlarge)
Videography
A product developer came up with an organic formulation for shoe cleaner, and he asked me to make him a video showing off how easy the product is to use. The end result is currently being used as an instructional video on the product website.
A customer from China requested that I make a video demonstrating how to use Eco Me's line of naturally derived cleaning products. I also made an English subtitled version for use in other markets, including North America.
One of our product developers came up with a new accessory for Apple's AirPods. I was asked to create a video showing off the product and some of it's various applications.
I’ve held a variety of professional writing positions across a diverse range of industries over nearly the past decade. My ability to work in such varied professional environments is informed by my natural scientific, cultural and historical curiosity, as well as my love of writing.
I’m based in the Los Angeles area, but available to travel for longer consulting engagements.